At Profypet, we specialize in manufacturing high-quality pet food palatants that enhance the taste, aroma, and overall acceptance of pet food. Palatants are special flavoring systems designed to increase palatability, ensuring pets are more willing to consume their daily meals. They play a crucial role in the success of dry kibble, wet canned food, and treats by stimulating pets’ appetite and supporting consistent nutrition intake.
As a certified factory in China, Profypet combines advanced R&D with OEM & ODM services to deliver tailored palatant solutions to global pet food brands. Backed by international certifications (BRC, IFS, FSSC22000) and strict three-step quality inspections, our products meet the highest standards required by the EU, US, and Asia-Pacific markets.
Whether you are a pet food manufacturer, brand owner, or distributor, our palatants provide the missing link between nutrition and consumer satisfaction.
🧪 30+ Patents
🌍 Global Certifications (BRC, IFS)
🚚 Free Samples
Liquid palatants are commonly applied to the surface of dry kibble or baked treats. They improve both flavor and aroma while also enhancing coating uniformity. Liquid forms are ideal for high-protein diets, where meat-based flavors such as hydrolyzed chicken liver or fish extracts can significantly boost acceptance.
Powder palatants are versatile and can be used in dry extrusion, baked snacks, and freeze-dried formulations. Their ease of storage and dosing make them popular with manufacturers who require consistency and flexibility. Powder palatants can be customized with single-protein bases, plant-derived sources, or functional additives to meet different dietary needs.
As pet parents demand clean-label and functional pet foods, natural palatants made from meat hydrolysates, yeast extracts, probiotics, and botanicals are gaining popularity. These solutions not only improve taste but also support gut health, immunity, and digestion.
Dogs respond strongly to meat-based flavors, such as chicken, beef, and fish. Our dog palatants are developed to support high-energy diets, training treats, and functional supplements. By enhancing taste, we help brands improve feeding consistency and brand loyalty.
Cats are known for their picky eating habits, making palatants essential. Our formulations use fish, poultry liver, taurine, and seafood blends to encourage cats to consume complete diets. Special attention is given to aroma intensity, as cats rely heavily on scent.
Palatants are used differently depending on food type. In dry kibble, they act as surface coatings for maximum appeal. In wet canned food, they enhance aroma and flavor intensity. In freeze-dried and semi-moist treats, palatants create a stronger sensory profile to keep pets engaged.
🌍 Global Certifications (BRC, IFS, FSSC22000)
🧪 Triple Testing: raw → production → third-party (SGS, Intertek)
⚙️ OEM & ODM Customization
🎁 Free Samples for Trial
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