Chicken-Based Pet Palatants: Science-Driven Flavor Solutions for Premium Pet Food Brands

Chicken-Based Pet Palatants Elevating Pet Food Palatability with Advanced Hydrolysis & Maillard Technology In the premium pet nutrition market, palatability is not a luxury — it’s a performance indicator. As pet parents shift toward protein-rich, human-grade, functional nutrition, manufacturers must guarantee that products smell irresistible, taste authentic, and encourage repeat feeding. This is where chicken-based […]

The Science of Taste: How Flavor Enhancers Drive Dog and Cat Food Palatability

The Science of Taste: How Flavor Enhancers Drive Dog and Cat Food Palatability 1. Why Palatability Matters More Than Ever In today’s competitive pet food industry, palatability is power. Pet owners no longer settle for “good enough” — they want food their cats and dogs love. Yet even the most nutritionally balanced formula can fail […]

How to Optimize Pet Food Kibble Crispiness: A Practical Guide

How to Optimize Pet Food Kibble Crispiness In the pet food industry, kibble crispiness is a key quality indicator that directly influences pet acceptance and product reputation. Recent trends such as “crispy extruded kibble,” “fresh-steamed kibble,” and “micro-steamed kibble” highlight the market’s demand for crunchy textures. Crisp kibble improves palatability and encourages pets to eat […]

PFunctional Palatants: Beyond Taste Enhancement

PFunctional Palatants Why “functional” palatants are the next frontier in pet food formulation When pet food formulators talk about palatants, the traditional focus has been simple: make it taste and smell irresistible so the cat or dog eats it eagerly. But in recent years, a new generation of palatants is emerging: “PFunctional Palatants” — palatants […]

Pet Food Palatants Market Analysis 2026: Global Size, Share, Trends & Growth Outlook

Savor Every Bite: Why Palatants Matter in Pet Food For pet food makers, wholesalers, and ingredient suppliers, palatants (aka palatability enhancers or flavor enhancers) are a critical piece of the puzzle. A palatant is an additive (or blend of additives) that improves the aroma, taste, or mouthfeel of pet food, making it more appealing to […]

Why Flavor Matters: A Deep Dive into Dog Food Flavorings and Palatability Enhancers

Let’s be honest—dogs may eat anything, but that doesn’t mean they enjoy everything. And when you’re in the business of pet food manufacturing, taste isn’t just a bonus—it’s a crucial part of product success. That’s where dog food flavorings, also known as palatability enhancers, come into play. They’re the secret ingredients that make pet food […]

What Are Pet Food Palatants and Why Are They Critical for Taste?

What Are Pet Food Palatants A Pet’s Refusal to Eat Is a Manufacturing Problem—Here’s the Solution For pet food brands, there’s nothing more damaging than food rejection. Even if a product is nutritionally complete, if it doesn’t smell appealing, taste rich, or trigger a pet’s instinct to eat, it’s destined to be left in the […]