PFunctional Palatants: Beyond Taste Enhancement

PFunctional Palatants Why “functional” palatants are the next frontier in pet food formulation When pet food formulators talk about palatants, the traditional focus has been simple: make it taste and smell irresistible so the cat or dog eats it eagerly. But in recent years, a new generation of palatants is emerging: “PFunctional Palatants” — palatants […]

Pet Food Palatants Market Analysis 2026: Global Size, Share, Trends & Growth Outlook

Savor Every Bite: Why Palatants Matter in Pet Food For pet food makers, wholesalers, and ingredient suppliers, palatants (aka palatability enhancers or flavor enhancers) are a critical piece of the puzzle. A palatant is an additive (or blend of additives) that improves the aroma, taste, or mouthfeel of pet food, making it more appealing to […]

Why Flavor Matters: A Deep Dive into Dog Food Flavorings and Palatability Enhancers

Let’s be honest—dogs may eat anything, but that doesn’t mean they enjoy everything. And when you’re in the business of pet food manufacturing, taste isn’t just a bonus—it’s a crucial part of product success. That’s where dog food flavorings, also known as palatability enhancers, come into play. They’re the secret ingredients that make pet food […]

What Are Pet Food Palatants and Why Are They Critical for Taste?

What Are Pet Food Palatants A Pet’s Refusal to Eat Is a Manufacturing Problem—Here’s the Solution For pet food brands, there’s nothing more damaging than food rejection. Even if a product is nutritionally complete, if it doesn’t smell appealing, taste rich, or trigger a pet’s instinct to eat, it’s destined to be left in the […]

How to Make Kibble More Palatable: A Guide for Pet Food Manufacturers and Palatant Buyers

A Guide for Pet Food Manufacturers and Palatant Buyers As pet food trends evolve and consumer expectations rise, one concern remains timeless for manufacturers: how to make kibble more palatable—especially for picky eaters like cats and small dogs. No matter how nutritious your formula is, if pets refuse to eat it, your brand’s performance in […]

Discover: Natural Palatants for Functional Pet Nutrition

Natural Palatants for Functional Pet Nutrition In today’s increasingly health-conscious pet food market, functional nutrition is more than a trend—it’s an expectation. Pet parents, especially across North America, the UK, and Australia, now scrutinize ingredient labels as closely as they do for their own food. They seek not only natural and organic, but also purpose-driven […]

Pet Food Palatability Market Trends 2025–2030

Understanding Pet Food Palatability

Pet Food Palatability Market Trends 2025–2030 Introduction: Why Palatability Matters More Than Ever If you’ve ever watched a dog eagerly devour kibble or a cat turn its nose up at a dish, you know how crucial palatability is in pet food. For manufacturers and wholesalers, palatability isn’t just about taste—it’s a key driver of repeat […]